Using the motto of “Swiss Avant-Garde Since 1860”, TAG Heuer crafts watches that stand apart from the competition.

TAG is known for creating unique watches and an array of celebrities endorsing their manufacturing acumen. TAG Heuer is a Swiss luxury watchmaker that was founded in 1860. Apart from Senna, TAG collaborated with names such as Indy 500, Porsche, and Red Bull Racing. Apart from the brands, the collection also features limited edition timepieces made to pay homage to the legendary Formula 1 driver Ayrton Senna called the Formula 1 Senna. TAG Heuer decided to move forward with the idea of positioning itself with certain brands. Chronograph versions of the line incorporate multiple sub-dials and tachymetric scales, controlled via additional screws positioned on the case. Most watches from this collection display the time in hours, minutes, and seconds, in addition to calendar apertures that provide a view of the current date. However, the latest edition of this line presents immaculate automatic movements for precision timekeeping. Until 2015, the Formula 1 collection was renowned for producing watches that sported only quartz movements. The bracelet options are numerous- ranging from mono-toned to dual-toned steel and rubber, to allow the watch connoisseur complete freedom in taking his pick. Fluted working on the crown allows for a secure grip for comfortable adjustment of time, while at the same time adding a dimension of intrigue to these watches. Feminine versions of this collection sport bezels and dials embedded with diamonds for an element of glamourous appeal. The dials are offered in shades of black, grey, and white, with multi-hued adornments bringing out the artistic mastery of the brand. Simplistic index markers with occasional Arabic numerals denote hourly intervals of time. Watches from this collection sports cases made of stainless steel, which is coated with black titanium carbide in certain editions for enhanced durability and an athletic allure. Tag Heuer's reputation for innovation is upheld by the revolutionary ceramic made specifically for this collection. A complete overhaul of the existing structure of the Formula 1 was witnessed in 2015, leading to two parallel editions of the collection, both of which offer ideal timepieces for racing as well as horology enthusiasts. Drawing inspiration from the McLaren Formula 1 team, these watches are the ultimate witness to Tag Heuer's superior crafting and technological skills. The TAG Heuer Formula 1 collection exemplifies the brand's belief in excellence when it comes to precise timing and sleek aesthetics.

Tag heuer formula 1 calibre 5 blue